Research report · Part 1 of 3 · September 2026

AI Visibility Index Austria 2026

How visible are brands in Austria inside ChatGPT and Gemini answers? A data-driven analysis of 576 AI measurement points across eight industries and 275 brands.

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Cover of the AI Visibility Index Österreich 2026 report, Part 1 of 3 Free download
576

AI measurement points analysed

275

brands benchmarked across eight industries

43%

highest mention rate in the whole index

13

brands never mentioned in a single answer

Executive summary

Six findings on how brands show up in AI answers.

01

No brand owns its industry.

Even the most visible brand in the index appears in fewer than half of the answers for its own industry. Half of all 275 brands reach a mention rate of 8.3% or less.

02

Austrian brands lead all eight industries.

37 of the 40 top-5 positions go to Austrian brands, even though they make up 73% of the index.

03

Comparison portals rank ahead of the providers.

Ask an AI for the best bank or insurer in Austria and the name it gives most often is a comparison site, not a bank.

04

Answers are backed by tests, not Wikipedia.

Wikipedia is pulled up 557 times as a source but cited as evidence only 6 times. Consumer-protection bodies and testing institutes are the most-cited third-party sources.

05

ChatGPT is the stricter filter.

Gemini names 4.6 index brands per answer, ChatGPT 2.7. 95% of the brands ChatGPT names for a question are also named by Gemini.

06

Brand awareness doesn't protect against invisibility.

13 well-known brands — retailers, an insurer and a hotel among them — do not appear in a single AI answer.

Industry leaders · AI Visibility Score

Who leads in each of the eight industries.

The number-one brand per industry, scored 0–100. Scores are comparable only within an industry. The full top-5 for every industry, runners-up and gaps are in the report.

Continuing education
WIFI33.6
Banking & insurance
durchblicker28.7
Real estate
s REAL27.1
Consumer goods
Manner19.7
E-commerce
Geizhals18.4
Hospitality
Hotel Sacher18.1
B2B industry
Fronius16.7
Software & SaaS
BMD13.2

Source: AI Visibility Index Österreich 2026, Part 1, LLMNTS. Data via OpenAI API and Google Gemini API, 29–30 Sept 2026.

The biggest surprise

When Austrians ask for the best bank or insurance, the AIs most often name a comparison portal.

durchblicker reaches a 35% mention rate and the highest score in its industry (28.7), ahead of Erste Bank & Sparkassen (26.5).

Methodology

Is the brand in the answer — how early, and with what evidence?

For eight purchase-relevant industries, twelve typical user questions each were put to ChatGPT and Gemini via the official OpenAI and Google APIs, three times per system. Every answer was scored on three signals.

50%

Mention

Does the brand appear in the answer? Share of an industry's answers that name it.

30%

Position

How early is it named? The first mention counts in full, later ones proportionally less.

20%

Citation

Is the brand's own website linked as a source? Share of answers citing the brand domain.

AI Visibility Score = 100 × (0.5 × mention rate + 0.3 × position value + 0.2 × citation rate)

What's inside

30 pages, seven chapters, every number sourced.

  1. 01
    LandscapeHow visibility is distributed — and why half of all brands score 6.2 or less.
  2. 02
    Industry leadersTop-5 rankings for all eight industries, the spread within each, and who gets named first.
  3. 03
    IntermediariesWhy comparison and price portals win buying questions in finance and e-commerce.
  4. 04
    SourcesWhich third-party sites the AIs actually cite — and what citing your own site is worth.
  5. 05
    ChatGPT vs. GeminiTwo very different filters, the biggest gaps per brand, and how stable answers are across runs.
  6. 06
    TopicsWhich brands own which questions, and why breadth beats specialisation in the score.
  7. 07
    Missing brandsWell-known brands with zero AI visibility, next to their most visible competitors.
  8. +
    Implications & appendixWhat the results mean for companies, five things to measure, full question list and sensitivity analysis.
Preview page from the report showing the top-5 brands by industry, partly blurred Full rankings in the report

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  • Full rankings for 275 brands across eight industries
  • Most-cited third-party sources, by industry
  • ChatGPT vs. Gemini, side by side
  • Methodology, all 96 questions and sensitivity analysis
  • Report language: German
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